Questions, answered.

We're a passion-project partner for college counsellors. We conceptualize, build and mentor students through original passion project builds, real-world ventures, creative portfolios etc. that strengthen applications to universities abroad.

No. We don't touch SATs, SOPs, resumes, research papers, or application strategy; that stays entirely with you. We handle the execution of the passion project itself, working from your brief or building the concept from scratch alongside the student.

No - research papers and academic writing stay firmly with you, and we're careful not to step into that space. What we do is different: once a student has studied or explored a subject, we help them take it further and build something real-world out of it - a venture, product, platform, or initiative. All research on our part is purely back-end, pre-production work to inform what we build, the same way a company researches a market before launching a product.

You bring us in - either with a fully formed project brief or just a student who needs direction. We take it from there, keeping you looped in at whatever milestones matter to you.

As much as you'd like. Some counsellors prefer a full handoff with periodic updates; others want to review direction at each stage. We work to your preference.

The range is wide by design - robotics, engineering, tech, AI, computer sciences, fintech, entrepreneurship or business ventures, agriculture and environmental science, architecture, film, media and performing arts, real-world initiatives grown out of psychology, sociology, history, or literature, lifestyle and fashion or art ventures - matched to the student's intended field of study.

We have an extensive portfolio of past work, but we treat every project as a deeply personal part of a student's growth and hold student confidentiality above all else. This is why we don't publish samples online - we're glad to walk you through relevant examples by appointment, in person or over a video call.

Primarily grade 9 and up. We can take on grade 11 or 12 students, but our real value shows when we start earlier - there's more room for genuine depth rather than a rushed, presentable package. We've been known to take on a student in the 6th grade where the priority is building their confidence and talent; much less college apps.

The whole model is built around genuine student ownership, not a finished product handed to the student. Hand-holding scales to what the student can authentically do, and we never present more than the student has actually done.

Anywhere from a few months for a focused portfolio piece to a year or more for a full project built from the ground up - we map the timeline to the student's application deadlines.

Either - we're happy to work as a visible partner or discreetly in the background of your practice, whichever you and your students prefer.

Every engagement is customized to project scope, and partnership terms are structured individually with each counsellor. Reach out and we'll walk you through it.

Our focus is India-based students (and NRIs) applying to universities across the US, UK, and other Western countries; however since applications are under your SoW and our expertise lies in building a passion project - geography isn’t a restriction.